Integrated Marketing Toronto | Daily Update — October 4, 2022 — Integrated Marketing Toronto

When you reflect upon an exceptional customer experience you’ve had, what made that instance so special and unique? Full Story: Forbes

Five Digital Marketing Roles To Keep In-House

A universal truth: A leader is only as strong as their team. Full Story: Forbes

Sales and marketing misalignment knocks revenue — Highspot

A major new international report has identified a number of common “pain points” business owners can address in order to maximise revenues. Full Story: The Business Magazine

Marketing to Gen Z: Subcultures are the New Demographics

Mass marketers be warned: in a new study by Horizon Media, 91% of 18–25-year-olds say there’s no such thing as ‘mainstream’ pop culture. Full Story: MarTech Series

The Role Of Content In Your Marketing Campaigns

Emerging competition has pushed marketing to look beyond the obvious and paved the way to learn afresh and experiment with things. Full Story: Forbes

5 Types of Content That Will Draw People to the Metaverse

Here are the five types of content your brand needs to succeed in the metaverse. Full Story: Entrepreneur

Marketer’s Cheat Sheet: How To Maximise Your Mobile Strategy

It’s a curious case that marketers would choose to put such little significance in a portion of the marketing world that carries such weight. Full Story: B&T

Five Digital Marketing Roles To Keep In-House

A universal truth: A leader is only as strong as their team. No matter what you are aiming to accomplish in digital marketing-or any marketing, for that matter-you will have difficulty getting there if you do not have talented and reliable teammates to depend on. Full Story: Forbes

8 Things Brands Can No Longer Get Away With On Social Media

Times have changed, and with them so have the rules of social media. Full Story: Forbes

The 5-part Social Media Sales Funnel

A sales funnel converts lookers into customers. The path isn’t smooth or direct, typically requiring multiple touches across five main areas: Full Story: Practical Ecommerce

Instagram Expands Test of Multiple Links in User Bios

It’s been in testing for a while, but Instagram has expanded access to a new option which enables some creators to add multiple links to their IG bio, as a means to help expand their business-building potential in the app. Full Story: Social Media Today

How to Target Competitor Audiences on Facebook

Want to get in front of your competitors’ customers on Facebook? Wondering what types of Facebook ad targeting your competitors are using? Full Story: Social Media Examiner

How to Troubleshoot and Fix Common Technical SEO Problems?

Technical SEO is one of the most important aspects of SEO. Full Story: Data Science Central

SEO is math

Looking to prove the value of SEO? Put math behind your budget asks by measuring the traffic potential for an SEO investment. Full Story: Search Engine Land

4 SEO Experts Share Key Actions To Raise Client Satisfaction

As talks of a new recession grow, the marketing industry is bracing for budget cuts and higher churn rates. Full Story: Search Engine Journal

SEO for Sitelinks

Organic sitelinks appear beneath a listing in search results. Google provides no clear guidelines on optimizing for sitelinks, making them unpredictable. Full Story: Practical Ecommerce

11 Effective Mobile Marketing Techniques That Can Drive Leads And Sales

Mobile marketing is a strategy used to reach your target audience personally via smartphones, tablets or any devices made for mobile viewing. Full Story: Forbes

Top 10 Mobile App Development Companies You May Find Beneficial

With over a decade of experience in developing mobile apps, the company gained expertise in producing efficient apps with efficient coding standards that will help you succeed. Full Story: Hindustan Times

4 tips for managing budget spend for marketing

Marketing is something that every business has to now invest in. Full Story: Mobile Marketing Magazine

How to Use the FreshBooks Mobile App in Your Small Business

The FreshBooks mobile app takes invoicing and expense tracking on the road. Business owners can keep their books updated while away from the office. Full Story: The Motley Fool

Google enters DOOH space: What does this mean for marketers?

Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant? Full Story: Campaign Asia

Five ways to reduce energy consumption in digital signage

Digital signage is way below heating, lighting, and air conditioning in terms of energy consumption in most offices and retail outlets. Full Story: AV Magazine

12 Components Needed To Make A Successful Email Marketing Campaign

Making a successful email marketing campaign takes plenty of engaging, meaningful information and a strategic goal to get your target audience involved. Full Story: Forbes

Is Your Email Marketing Process Built for Success?

Email as a marketing and sales channel still garners significant importance for both, B2B and B2C teams. Full Story: MarTech Series

Should E-Commerce Retailers Look To Physical Stores?

E-commerce businesses have long subscribed to the idea that multiple sales channels are better for business, and it is easy to see why. Full Story: Forbes

Start a profitable E-commerce Business

The revamping of business strategies took place after the first wave of the pandemic. Full Story: EIN News

Why online reputation management is vital for successful brands

A key skillset for communicators who are trying to grow and expand their offerings is online reputation management, which includes everything from social media to user-generated content like reviews. Full Story: PR Daily

Digital PR Strategies for 2022

Learn the value of developing a digital PR strategy and the best practices that will help you achieve a good ROI and boost your SEO visibility. Full Story: The Motley Fool

Accelerate Innovation With A New Approach To Market Research

Market researchers need a way to gain high-quality insights in a more convenient way. Full Story: Forbes

How to get more leads from your website: 3 proven tips

It is a mistake to believe that the broker needs a website only to aware their clients with the company profile or to download the terminal. Full Story: Finance Magnates

The Importance of Marketing and Web Development to a Web Development Organization

A web expansion business needs to take into consideration the choices of consumers to develop a web site that may appeal to them. Full Story: Baltic News Network

Using AI to Make Marketing Resonate

Artificial intelligence (AI) and machine learning are being used these days in businesses of all kinds to streamline operations, make better decisions, and predict the future behaviors of employees and customers. Full Story: Destination CRM

Insurance and marketing automation: all you need to know

In several articles on our blog, we have talked about how the insurance industry is undergoing profound changes as a result of digital transformation. Full Story: Doxee

The Importance of Diversifying Video Content in 2022

As digital marketers, it may seem counterintuitive, but sometimes continuing to use proven strategies doesn’t necessarily mean they will continue to produce results. Full Story: MarTech Series

Tips for effective data preparation

Data preparation is an important step in any data analysis. This article offers suggestions for making that process easier and more effective. Full Story: TechRepublic

Why is Brand Marketing Important? 5 Reasons Why You Really Do Need It

Until a few years back, branding was limited to its aesthetic component. Full Story: MediaNews4U

How digital content creators are reshaping brand strategies

Welcome to the age of the digital content creator. Today, over 50 million people on social media identify as content creators. Full Story: Sprout Social

Voice technology: a long-term staffing solution?

Ask many experts and they will say that foodservice — despite the pain of the pandemic, inflation, staffing crises, and other problems — is in the middle of a great leap forward in technological advancement right now. Full Story: Restobiz

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Integrated Marketing Toronto

Integrated Marketing Toronto

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We are an innovative marketing company that delivers complete & cost-effective solutions in Toronto! #MarketingInToronto #TorontoMarketing #TorontoBusiness