Integrated Marketing Toronto | Daily Update — March 25, 2022

7 Digital Marketing Strategies to Boost Lead Generation

Successful customer acquisition depends on several strategies aimed at different stages of the purchase path. Full Story: Adweek

The Key To B2B Marketing Is Capturing And Conveying Emotion

The majority of marketing measures in the business-to-business environment have a very strong product and company focus. Full Story: Forbes

The True Cost Of Content Marketing Revealed

The media landscape is more saturated than ever. It’s become much harder for brands to break through and make themselves known, regardless of their size. Full Story: MarTech Series

Small-Business Marketing: What Is Call Tracking And Why Is It Important?

For small businesses, call tracking can be a very beneficial tool that can help analyze their performance and discover opportunities based on the phone calls they receive. Full Story: Forbes

The Untapped Potential Of Values-Based Marketing

For 10 years, Zenzi-a research business my company acquired in December-has specialized in helping brands create deeper, values-based connections with their customers. Full Story: Forbes

5 Digital Marketing Strategies for Increasing Sales Today

The digital marketing landscape provides leveled opportunities for businesses to market their wares in front of potential customers and win them over. Full Story: TechStory

This Is the Future of Digital Ads. Is Your Marketing Strategy

There are massive changes on the horizon for marketing agencies, specifically with respect to digital advertising. Full Story: Entrepreneur

Boost Your Social Media Marketing Reach With the Help of Your Members

Although it is crucial to keep programs, products, and services front and center for members and stakeholders, many association marketing budgets have been reduced since the start of the pandemic. Full Story: Associations Now

3 social media trends impacting marketing in 2022

The social media landscape has changed drastically. Here’s how marketers can prepare for the latest trends. Full Story: MarTech

Instagram Adds Stories Likes to Provide Insight on Viewer Engagement

Instagram has added a new, simple way for users to engage with Stories content with Stories likes, which enables you to ‘like’ any Story in your feed, and let the creator know, without having to start up a DM conversation. Full Story: Social Media Today

7 ways to promote yourself on social media without bragging

Self-promotion on social media has become integral to brand building but your followers could easily move on if they’re not getting something back. Full Story: Fast Company

Seven SEO Best Practices To Transform Your Business In 2022

Investing in search engine optimization (SEO) for your brand in 2022 is more than a necessity-it’s a priority. Full Story: Forbes

6 SEO Tips to Help Small Businesses Grow

Do you own a business? If so, you know that it’s important to do everything you can to make sure it succeeds. Full Story: The Zebra Press

Local SEO Guide For Ecommerce & Online Ordering

Learn how to increase conversions and online ordering via your business listing with these local SEO tips. Full Story: Search Engine Journal

3 ways to optimize internal linking

Links are one of the primary ways Google and other search engines understand and rank websites. Full Story: Search Engine Land

SMS marketing: Four ways to improve the success of your campaigns

How many times today have you picked up your phone and sent or read a text message? Full Story: SmartCompany

The Next Big Thing in App Idea 2022

Globally, people are moving to digital platforms to replace their brick-and-mortar businesses due to the predicted 935-billion-dollar mobile app development industry revenue by 2023. Full Story: CustomerThink

How to optimize your restaurant’s mobile app to bring in more revenue

The proliferation of mobile food ordering and delivery is showing no signs of letting up. Full Story: Nation’s Restaurant News

Expect These 7 Mobile Ad Trends in 2022

Last year brought about a significant number of changes affecting mobile advertising, and it looks like 2022 may be even more dramatic. Full Story: The Fast Mode

Getting the most out of DOOH inventory

Spring is finally on the way, so perhaps the spirit of the season can inspire you to breathe new life into campaign management. Full Story: Media4Growth

Best tactics for implementing a top-notch digital signage project

Chris Melito has spent the past two decades finding out what works and what doesn’t work in digital signage rollouts. Full Story: Digital Signage Today

How Email Deliverability Affects B2B Marketing Success Rates and How to Boost It

E-mail deliverability is of absolute importance to any business. There is a vast concern for e-mail deliverability which means e-mail is still king despite the proliferation of social media platforms for messaging. Full Story: TechFunnel

5 Things to Ask Yourself Before You Begin Email Marketing

Thinking about marketing emails for your business? Here are five things worth pondering before you hit ‘send’ for the first time. Full Story: Inc. Magazine

4 Reasons Why SMS Is The Future Of E-Commerce

In 2022, mobile migration continues. E-commerce brands are seeing desktop users drop while mobile rises across all marketing channels. Full Story: Forbes

The Best Ecommerce Content for Twitter

Social media increasingly drives traffic and awareness to ecommerce brands. But effective social content varies depending on the channel. Full Story: Practical Ecommerce

5 Things To Do To Be Media-Ready Before Launching A PR Campaign

If you want to go fishing, it’s essential to know how to hook a fish. Full Story: Forbes

A Rock Band You Can Look Up to for PR Inspiration

Rock legends can teach you a lot about making your clients legends. Full Story: Entrepreneur

AI-Powered Market Research: What Are the Benefits?

When AI and market research join forces, businesses can make better data-driven decisions. Full Story: Analytics Insight

Brands on the rationale behind the market research renaissance

As market research budgets enjoy their strongest performance since 2013, marketers discuss what the Covid-fuelled reinvestment means for brands. Full Story: Marketing Week

How to Know If You Need a Personal Website

There’s one right under the email address on her resume. Full Story: Little Rock Soiree

The Latest Trends on WordPress Website Development

WordPress is more popular than you would think. In fact, Manaferra found that WordPress powers a little over 43% of the web — imagine that. Full Story: Tech Guide

13 questions to ask digital experience platform vendors during the demo

If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Full Story: MarTech

CRM and Marketing Automation: how to make the most out of them

In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Full Story: Doxee

How data mining helps in business intelligence

Data is the life-powering proverbial blood that empowers the corporate economy of the 21st century. Full Story: Appinventiv

Is Business Intelligence Analyst the Right Profession for You?

Are you seeking a job that allows you to combine your passion for data analysis with your ability to effectively shape and support a company? Full Story: Analytics Insight

Fandom Is The New Brand Loyalty — How The Creator Economy Is Disrupting Retail

The creator economy is booming, powered by the rise of content creators across platforms such as blogs, YouTube, Instagram and TikTok. Full Story: Forbes

How Proper Brand Articulation Can Benefit AV Integration Businesses

Once a business has determined its place in the market, the business owners can then focus on the unique value propositions their business provides its customers. Full Story: CE Pro

The Advent Of Voice: Why CMOs Should Look To Voice AI As The Future Of Advertising

One of the first genius marketing moves came in the 1930s when radio soap operas were sponsored by Procter & Gamble. Full Story: Forbes

How AI voice technology can improve customer service

With the boom in digital communication, the introduction of voice AI in customer service roles can be a game-changer for many sectors, especially financial… Full Story: The Business Times

Originally published at https://www.integratedmarketingtoronto.ca on March 25, 2022.

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Integrated Marketing Toronto

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We are an innovative marketing company that delivers complete & cost-effective solutions in Toronto! #MarketingInToronto #TorontoMarketing #TorontoBusiness

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