Integrated Marketing Toronto | Daily Update — July 7, 2022 — Integrated Marketing Toronto

Integrated Marketing Toronto
7 min readJul 8, 2022


Small Business Marketing: How To Safely Try New Strategies

Discover tested marketing strategies that align with your small businesses to help you maximize marketing ROI. Full Story: Search Engine Journal

5 Tips to Launch a Content Marketing Program Faster (and With Fewer Resources)

Launching a content marketing program is easier than you think. Here’s why you shouldn’t wait. Full Story: Entrepreneur

15 Growth Marketing Trends Businesses Leaders Should Consider

Growth marketing trends in particular offer businesses the chance to test out new initiatives that might resonate with their current client base while also attracting new prospects. Full Story: Forbes

How To Build Your Content Marketing Strategy for the Future

The conversation around content creation and strategizing is trending, with many companies debating whether they need a content marketing strategy or whether it’s a waste of time, money, and resources. Full Story: The Drum

6 Ways to Encourage Word-of-Mouth Marketing

It’s free and effective. Here’s how to inspire satisfied customers to talk you up. Full Story: ASI Central

Who has more power in marketing: brands or influencers?

For decades, brands have held the power and had their say over the creative direction of their advertising. Full Story: The Drum

Is It Time for a Marketing Plan Makeover?

In last month’s column, we talked about how generational characteristics can inform your marketing messaging. Full Story: RISMedia

Getting started with the Agile Marketing Navigator: Building a Marketing Backlog

Here’s the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work. Full Story: MarTech

Why Social Media Platforms Are Adopting Ecommerce as a Saving Grace

It’s no secret that social media platforms make the vast majority of their revenue through selling targeted advertising. Full Story: Entrepreneur

Meta Launches New NFT Display Options on Facebook

Just when you thought the NFT hype was dying down, Meta’s looking to stoke the embers once again, with the introduction of new NFT display options on Facebook. Full Story: Social Media Today

Social media and its future

Apart from the social media giants, we have a new player in town called virtual and augmented reality (AR and VR) a.k.a metaverse… Full Story: Brand Equity

YouTube’s Removing the Option to Hide Subscriber Counts, Adding Improved Auto Moderation Tools

First off, on subscriber counts — right now, YouTube channels can choose not to display their subscriber count. Full Story: Social Media Today

Scaling E-Commerce SEO: Tips For Growth

For years, the world of e-commerce has continued to experience explosive year-over-year growth. Full Story: Forbes

Five Tips For Improving Web Accessibility And SEO

Web accessibility compliance has a strong business case. I dare say search engine optimization ranks highest on the list of benefits it offers. Full Story: Forbes

10 Essential SEO Strategies For Entrepreneurs to Increase Their Traffic

If you want to get lots of buying customers, it is paramount to get lots of traffic to your service or product pages. Full Story: Entrepreneur

5 ways to get PPC and SEO working together

SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization. Full Story: Search Engine Land

T-Mobile’s App Insights sells your data, but there is a way out

T-Mobile launched a new advertising platform last week called App Insights that allows advertisers access to groups of potential customers based on the apps they have installed on their phones. Full Story: XDA Developers

5 skills that will help you become a mobile app development specialist

Mobile app development, the creation of software applications designed to run on mobile devices, is a lucrative niche that requires a specific set of skills to excel in. Full Story: TechRadar

Why Python is the Worst Choice for Mobile App Development?

Python is not considered ideal for mobile app development and game development due to high memory consumption. Full Story: Analytics Insight

How to create a mobile app for a small business

Regularly updated mobile applications are becoming essential for small businesses. The first step for SMBs is knowing all the options for building and maintaining mobile apps. Full Story: TechTarget

7 Ways Restaurants Can Use Digital Signage To Be More Awesome

There are plenty of ways you can use digital signage to make your restaurant more awesome. Full Story: Total Food Service

How The DOOH Advertising Transformation Empowers SMEs

Out-of-home (OOH) advertising is simultaneously the simplest form of advertising and the most intricate. Full Story: Demand Gen Report

When and How to Use Plain-Text Email in Marketing: Use Cases, Design Best-Practices

Creating effective, great-looking HTML emails can be tricky when you consider today’s rendering challenges and concerns such as dark mode and accessibility. Full Story: MarketingProfs

Email Marketing -it’s as easy as ABC

Email is one of the most effective ways to market your business in 2022. Full Story: Bdaily

Scaling E-Commerce SEO: Tips For Growth

For years, the world of e-commerce has continued to experience explosive year-over-year growth. Full Story: Forbes

It’s Time We Make E-Commerce More Human

The pandemic sucks. Bold statement. I know, I know. Full Story: Total Retail

Boost Your Bottom Line With PR And SEO

Public relations is changing. The media landscape looks very different than it did just two years ago, and savvy PR leaders should be adapting to the modern world. Full Story: Forbes

3 Ways To Put Your PR And Brand Strategy On The Offense In Turbulent Economic Times

When Covid-19 first shut down the world, a popular narrative from venture capitalists was for startups to batten down the hatches, cut spending immediately and brace for the worst. Full Story: Forbes

Market research is essential for entrepreneurs who want their businesses to succeed

According to the U.S. research and consulting firm CB Insights, most entrepreneurs fail because they lack sufficient financing. The second reason they fail is because the market for their product is too small. Full Story: The Conversation

How to Choose the Right Website Development Company?

It is evident that a website development company can provide your business with a professional and effective website that will help you to reach your target market and grow your business. Full Story: Digital Journal

Working with HTML Images

The images in a web page make the page much more attractive, descriptive, and help improve user experience. Full Story: HTML Goodies

Building A Bridge Between Artificial Intelligence And Business Intelligence To Maximize Business Outcomes (Part One)

Every company gathers data and lots of it-customer data, market data, competitor data and industry data. Full Story: Forbes

What Do Small Business Owners Need to Know About Data and A.I.?

Founders are facing an endless stream of messaging around data and artificial intelligence: marketing from vendors, inquiries from investors, and headlines… Full Story: Inc. Magazine

Are We Chasing Competitive Advantage Or Are We All Just Tech-Blind?

So we have CRM systems and business intelligence tools and dedicated platforms for legal, HR, finance, sales, marketing and so on and so on. Full Story: Forbes

Bye-Bye Bounce Rate: Preparing For The New Google Analytics

When you access Google Analytics, which, according to w3techs, examines over half the websites on the internet, you’re now faced with the following message: Full Story: Forbes

Why Branding Your Business Is Important In 2022

Jeff Bezos famously once said, “A brand for a company is like a reputation for a person. Full Story: Forbes

Four Core Elements Of Building A Trusted Brand

This is true for nearly every relationship, whether it be person-to-person or entity-to-person. Full Story: Forbes

How to quickly order items on Amazon with Alexa Voice Shopping

Along with playing music, controlling a smart home, and refreshing your mood with jokes, Alexa can also help you order stuff from Amazon. Full Story: Android Police

Originally published at on July 8, 2022.



Integrated Marketing Toronto

We are an innovative marketing company that delivers complete & cost-effective solutions in Toronto! #MarketingInToronto #TorontoMarketing #TorontoBusiness