Integrated Marketing Toronto | Daily Update — December 2, 2021

How To Master Your Marketing Funnel And Media Mix

The upper funnel is making sure you have brand awareness to prospective buyers. Full Story: Forbes

The fundamentals of a cross-channel digital marketing strategy. Full Story: The Drum

What Will 2022 Bring for Marketing Ops?

Planning for 2022 is just as complicated, if not more complicated than it was for 2021 when the trajectory of COVID-19 remained unknown. Full Story: CMSWire

How Will Changing Your Marketing Actively Improve Your Sales Success?

A while back, I had a client who asked me to come in and teach their sales team about using LinkedIn for sales success. Full Story: Business 2 Community

The Transformation of Influencer Marketing As We Know It

If we have learned one thing about influencer marketing, it’s that change and transformation are certainties — and they happen quickly. Full Story: Talking Influence

Seizing The Opportunity Of In-Store Marketing and Promotions

With a push back into stores for consumer goods purchases coupled with consumer demand for digital and contactless engagement and commerce options, now is the… Full Story: Forbes

What Is a Marketing Deck? Tips, Examples, and Templates

One of the frustrating things about marketing a brand or business is capturing your target audience’s attention. Full Story: G2 Learning Hub

5 Steps To Plan Your Marketing Strategy for 2022

These five steps will help you create a marketing plan for your travel business (trust us, it’s worth the effort). Full Story: TravelPulse

Top 5 social media marketing trends to look out for in 2022

With 2021 drawing to a close and 2022 just a few weeks away we look forward to the new year and the key social media marketing trend for 2022. Full Story: Browser Media

How To Create Social Media Marketing Strategies Inspired by Top YouTube Gamers/Influencers

According to Global Media Insights, YouTube is the second most popular social media platform and the second-largest search engine, after Google. Full Story: Business 2 Community

Step Up Your Social Media and Blogging Strategy with These Expert Tips

Social media and blogging are two powerful options for communicating with customers. There’s a good chance your business already uses one or both of these strategies. Full Story: Small Business Trends Business Activity Makes My Building Unsafe. What Can I Do?

How To Convert Conversations Into Leads On Social Media

Social media has never been a hotter avenue for marketers to venture down than it is today. Full Story: Forbes

Google: Bolded Text Can Help Your SEO

Bolding important pieces of text in a paragraph can improve a webpage’s SEO and make the content easier for Google to understand. Full Story: Search Engine Journal

Does The New ‘You’ Search Engine Stand A Chance Against Google?

The new search engine You.com has set out to end the days of Google domination with enhanced privacy, no ads, and an innovative new design and layout. Full Story: Screen Rant

Keyword Stuffing Can Kill Your SEO: Here’s How to Avoid it

Your website depends on SEO, especially when trying to have your website rank for specific keywords. Full Story: London Post

Fresh Content As A Google Ranking Factor: What You Need to Know

Does Google consider content freshness as a ranking factor as it compares your content against others to find the best answer for searchers? Full Story: Search Engine Journal

6 important tips for holiday season mobile marketing

The holiday season presents an abundance of opportunity for mobile marketers. And that’s truer now than ever. Full Story: The Drum

3 things consumers want from retailers

Consumers want more than general loyalty programs, enjoy shopping at one-stop destinations and love brands that offer an easy return process. Full Story: Retail Customer Experience

16 Essential Considerations For An Effective Business Mobile App

The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: the ability to be ever-present and ready to serve customers through a custom mobile app. Full Story: Forbes

How to grow your small business with a mobile app

If you’re a business owner, a mobile app has probably crossed your mind at some point. Full Story: The Salt Lake Tribune

5 Different Types of Digital Signage

Five types of digital signage and how they can be used. Learn how businesses are using digital signage to attract customers and increase sales. Full Story: Onrec

5 reasons why your business needs digital signage

Nobody can deny the impact technology has had on business operations across the globe. Full Story: Augusta Free Press

3 Cold-Email-Marketing Tips to Get More Clients Fast

You can’t just send emails and hope for a response. Full Story: Entrepreneur

Top 7 Tools You Should Invest In 2021

Whether you are a startup or an enterprise, investing in a proper stack of digital tools just makes good business sense. Full Story: Analytics Insight

9 Essential Ecommerce Site Optimizations to Boost Holiday Sales

Check out these proven tips for driving higher average order value and conversions to sale on your ecommerce site this holiday season. Full Story: Search Engine Journal

Structuring Google Ads Campaigns for Success

Google Ads has implemented many changes this year. Most involve more automation. Google has streamlined the setup for how keyword match types trigger ads. Full Story: Practical Ecommerce

8 Key Performance Indicators for PR — What Really Matters?

There’s no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign’s results. Full Story: Entrepreneur

How To Get It Right With Complex Public Relations Clients

As a general assignment reporter, it is routine to take a subject you had zero knowledge about at 9 a.m. that day and become an expert on it by 4 p.m. that same day. Full Story: Forbes

Market Research Results: What Dietary Expectations Do Millennial Travelers Have?

Food trends change every few years. The 2010s brought us quinoa, the Millennial-staple avocado toast, imitation meat products, and keto became a lifestyle for some people. Full Story: Hospitality Net

WordPress Template Plugin Vulnerability Hits +1 Million Sites

WordPress plugin by the makers of Astra Theme patched an XSS vulnerability that can lead to total site takeover and attacks on site visitors. Full Story: Search Engine Journal

AI Tools That Are Changing The Game for Small Business Owners

Small business owners regularly make the following mistake. Full Story: Business-Review.eu

AI is revolutionising this industry. Right investments could lead to big profits

Several AI applications are gaining traction in how businesses are pushing innovation and developing business strategies. Full Story: Mint

How Happiness Technology Is Affecting Our Everyday Lives

When the topic of artificial intelligence (AI) comes up, it often elicits varied responses. Full Story: Entrepreneur

Three Strategies For Improving Your Marketing Analytics

Data has become both a blessing and a curse for marketers. Full Story: Forbes

Elevate Your App Campaign Game with Marketing Analytics

Mobile marketing goes hand in hand with data analysis. Full Story: Analytics Insight

5 Branding Lessons for Great SaaS Leaders

Learn how to stand out in the software-as-a-service crowd while targeting the right customers. Full Story: Entrepreneur

Why You Need a Personal Brand to Succeed

Try this exercise to evaluate yourself, your product and your customers so you know what unique value you bring to the market. Full Story: Entrepreneur

The future of audio advertising: Try it now for free!

A world first in audio advertising, the Adthos Ad-Server was released in June 2021 and has since been downloaded many thousands of times across the globe. And following hot on its heels, Adthos Creative Studio has made it possible to create broadcast-quality advertising audio using innovative text-to-speech and synthetic voice technology. Full Story: RadioInfo Asia

Originally published at https://www.integratedmarketingtoronto.ca on December 2, 2021.

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