Integrated Marketing Toronto | Daily Update — August 4, 2022 — Integrated Marketing Toronto

Integrated Marketing Toronto
7 min readAug 4, 2022


In Japan, they eat fried chicken on Christmas. Why? According to some reports, it’s because they think that we do. Full Story: Forbes

The Key to Content Marketing Success Is Employee Engagement

Want your content to reach more people? Employee engagement may be key to your success. Full Story: JD Supra

TikTok Shares Marketing Tips and Advice in New Video Overview

This could help — TikTok has published a new video overview which looks at key brand and marketing tactics on the platform, and in particular, how brands can partner with creators to help maximize their messaging. Full Story: Social Media Today

A marketing window of opportunity

We operate in a cluttered media environment where advertisers and programmatic platforms have turned targeted advertising into a science. Full Story: BusinessLIVE

Influencer Marketing: Injecting Authenticity into the Entertainment Industry

So much of what becomes popular in the entertainment industry has always been driven by reviews and recommendations. Full Story: Talking Influence

Marketing Essentials For Every Entrepreneur

Marketing a business plays an instrumental role in drumming up interest, creating leads and making sales. Full Story: Swaay

Know The Marketing Plans That Can Make Your Startup Soar

In the subsequent paragraphs, we will discuss how start-ups can create an effective marketing strategy that can help them establish a long-term sustainable… Full Story: BW Disrupt

How To Make Money Online With Affiliate Marketing?

Gone are the days when people had only one job and one source of income. Today, to be even mildly successful, you need multiple sources of income. Full Story: The News Minute

Facebook Shuts Down its Live Commerce Push, Which May Reflect Broader Disinterest in Live Shopping

Live shopping will also remain active and in-development on Instagram, so it’s not abandoning the process entirely. Full Story: Social Media Today

Selling on social media is an art — have you mastered it yet?

Just existing on social media is not enough. You need to use the right mix of organic marketing and dynamic ads to find prospects. Full Story: The Drum

New Study Highlights the Usage of Social Media Platforms for News Content Around the World

Whether you like it or not — whether you use social platforms for this purpose or don’t — Full Story: Social Media Today

How your business can get the most out of paid social media advertising

Maintaining an organic social media presence is important for all SMEs wanting to establish their brand. But it also comes with limitations. Full Story: SmartCompany

17 SEO Best Practices For Better Ranking

Explore 17 fresh ideas about SEO best practices to help your websites perform at their best with experts from Yoast, WordPress, and Duda. Full Story: Search Engine Journal

Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts

Coding knowledge turns a good SEO into a great one who’s better able to stay ahead of the competition. Full Story: Search Engine Journal

How small retail businesses can utilise SEO

As a small retail business, appealing to your target audience is everything. Full Story: Retail Technology Innovation Hub

Beyond the Search Engine: Shape Your Own News Feed

Recently, we discussed the world beyond Google, in which a variety of easily accessible search engines offers you a choice of different advantages. Full Story: Mind Matters

Understanding the customer journey on a mobile app

Customers’ journeys can vary based on the channels they use to interact with brands. For mobile apps, points of purchase, UX and easy onboarding are critical. Full Story: TechTarget

Mobile users are now spending 4–5 hours per day in apps

Although the mobile app boom driven by pandemic lockdowns has long since passed, consumers’ mobile usage is still growing. Full Story: TechCrunch

Thousands of Mobile Apps Leaking Twitter API Keys

New finding comes amid report of overall surge in threats targeting mobile and IoT devices over the past year. Full Story: Dark Reading

As virtual, mobile shopping take root AR crucial for successful holiday season

With the holiday season ahead retailers should prioritize deploying AR shopping to enhance mobile experiences. Full Story: Retail Customer Experience

DOOH: advertising’s big opportunity?

Most DOOH media lives in static locations. Full Story: ExchangeWire

Top Three Considerations for Investing in DOOH

Digital out-of-home advertising (DOOH) isn’t new — in fact, in 2020, the global DOOH ad market was worth approximately $41.06 billion. Full Story: MarTech Series

3 Tips to Keep in Mind When Making Your Next Email Service Provider RFP

Ah, the noble RFP-an acronym that’s so well known in email marketing that it barely needs an introduction. Full Story: Solutions Review

Top 5 Best Email Verification Tools for Your Marketing Campaigns in 2022

Many people claim that email has been forgotten or has become an obsolete mode of communication since the advent of social media and messaging apps. Full Story: Tech Times

As e-commerce demand slows, Shopify bets big on fulfillment

Shopify is strengthening its logistics capabilities as it looks to counteract a slowdown in demand for the goods that flow through its fulfillment network. Full Story: Supply Chain Dive

Better E-Commerce Stock: Shopify vs. Etsy

However, Shopify and Etsy have been terrible investments in 2022 after crushing the market in the past two years. Full Story: The Motley Fool

3 Reasons Why the Whole Team Needs to Be Part of Your PR Strategy

A shared understanding of your organization’s communications strategy will enable your full team to hit more goals, contribute to business-boosting narratives and feel confident in times of tumult. Full Story: Entrepreneur

Break Through the Noise: 5 Hacks to Boost Your Public Relations Efforts in a Noisy Digital World

The digital age of marketing is saturated with ineffectual marketing asking for your attention and failing to make an impact. Full Story: Entrepreneur

It’s Time to Refresh Your Market Research: How to Get Started

Most entrepreneurs prioritize market research when they’re first starting their business. They take time to dive into their ideal clients’ likes, wants, and needs. Full Story: Special Events

15 Good Reasons to Use Python in Web Development

Python is one of the most popular coding languages and its main purpose is for web and software development. Full Story: RS Web Solutions

How To Build a Career in Web Development

There’s no denying that the world of work has changed significantly over the past 20 years. Full Story: Gizmodo Australia

Artificial intelligence predicted to transform digital advertising

Artificial intelligence is a useful tool for marketing. Within a decade AI will transform digital advertising but privacy concerns may impede progress. Full Story: Moonshot News

The human behind the data: how to create meaningful connections through a modern CRM

But while a lot of these metrics give marketers like me an indication of how people like you are acting now (and therefore what you might do in the future), these data signals are only a two-dimensional picture of you. Full Story: The Drum

How Big Data Can Be Used to Determine Cross-Selling Readiness Of Your Customers

The use of big data in cross-selling can help organizations sell more products and services to their existing customers. Full Story: BBN Times

Marketing Analytics and The Modern Marketer

Watching your analytics closely will lead to more conversions. Full Story: MarTech Series

Branding Standards: How Style Guidelines Can Boost Brand Consistency

Consistent branding informs the way a digital product will align with the overall brand identity; thus, it is imperative to align visual assets and content… Full Story: Forbes

7 Powerful Ways to Improve Your Brand Recognition

Brand reputation can be hard to quantify, especially with many factors affecting how consumers see and interact with your business. Full Story: Entrepreneur

The Bot Revolution: How Advanced Virtual Assistants are Transforming the Customer Experience

“Did I answer your question?” How many times have you read that in a chatbot message window and thought, “not even close”? Full Story: MarTech Series

Originally published at on August 4, 2022.



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